Please forgive my title, but how many times have you seen the news reporter interviewing someone, and thought to yourself “Couldn’t they find anyone better to talk to?”. Think of the person standing in front of the camera that has a (not so nice) saying, or someone that swears when they get excited. Well, that is something that the church needs to consider as well. No matter what the size of the church, an incident can happen at any time, and you need to consider what image you want your church to have prior to an incident ever happening.
A media relations person is a positive for any church, and should not only be considered useful for times of crisis. If they can develop media contacts, they can l help the church to share God’s message and to create a positive message for your house of worship. After developing relationships with individuals in the media, they have an inside source that can help the church for in outreach for a special event. By simply asking, they may be able to advertise for the event, or even get the news agency to possibly cover it. How encouraging would it be when the church is having a revival, for it to be standing room only? How wonderful would it be to have Vacation Bible school so packed that you had to ask for more help? How exciting would it be to have hundreds, or even thousands (depending on the market), of people show up for your next fundraiser or food drive? A media relations person, if they are good, may be able to help your church do this, and it can help provide you with direct contact to people that need the Lord!
Similarly, should there be an active shooting in your church, the media relations person will already have a relationship with the media, and in most instances by simply asking, they may be able to convince the media not to show certain things. Some of those “things” could be body bags being removed, people being loaded into an ambulance, talking with already stunned parishioners, or showing children. They may also be able to reduce false rumors just by having a working relationship with the media person. The media relations person can do more for your church than you can imagine.
Active shootings are not the only crisis that a church could face. They could face a fire, a flood, sexual misconduct, theft or armed robbery, or other types of violence in the church. Your media relations person will be there to guide the way the church is presented and viewed. This can be very important! There are some (albeit few), media outlets that will spread rumors that are not verified, and in some instances, they may even make up stories. While these instances are rare, they do happen.
Over the next few days, I will provide guidance of on how to choose a media relations person, who should be the media relations person (hint, normally not the Pastor), when there should be an assistant for the media relations person, where to get training (some of it free) and much more. Until then, may God bless you, … Mark